It is now one of the leading countries in terms of Sustainable Tourism
As member of the travel industry, we can’t help but think
about the roles—both good and bad—that tourism plays
on a local and global scale. In many of our cities, tourism
is a major industry that drives the local economy and
supports the lives of residents.
In Imlil for example, tourism has helped residents out of poverty and enabled children to get a better education as well as earn a living. In Marrakech and Ouarzazate, tourism has skewed the preservation agenda to favor the most popular sights at the expense of a host of “forgotten monuments” that are literally crumbling before our eyes.
From our beginnings, we’ve been asking ourselves how we can protect the places that we love while enhancing the experience of the people we serve. To us, travel is more than a consumption experience or an easy pass-through of culture. We believe that—done consciously and responsibly travel can profoundly benefit both the visitor and the visited. We don’t take our responsibility within the travel industry lightly, and we are committed to spreading our specific approach to sustainability:
Tourism is part of the sustainable development trajectory that we have established at the national level. The share of renewable energies in our total generation capacity will rise to 42% by 2020 and 52% by 2030, with consequences on all the sectors of our economy. We feel that this trend is an additional asset: we believe that it is good for tourists to know that our country not only has cities and beautiful landscapes, but also a large solar farm in Ouarzazate and a wind farm in Tarfaya.
Traveler
To visitors, the country offers a range of activities that focus on eco-tourism and all ranges, from more budget-focused tours to customized, sustainable luxury travel. While in Morocco, you have the unique opportunity to connect with local people in a meaningful way.
Traveler
Whether you’re interested in an intimate cooking course, traditional music, photography or indigenous art, resident instructors offers lessons in all of the above. The economic benefits, in turn, go directly to purchasing local products, or moreover, to the locals themselves.
